We engineer
capabilities,
not just code.
Based in Tunis, EMDEV (Elmabrouk Development) is a software engineering and design agency. We build high-performance web applications, SaaS platforms, and multi-channel messaging systems for businesses across MENA.
From enterprise ERP systems and AI-powered automation workflows to multi-tenant SaaS platforms and WhatsApp Business integrations, we deliver production-ready solutions that scale from day one.
EMDEV 2026Relentless Pursuit of Quality
Delivered
Infrastructure
Offered
Monitoring
Moataz Elmabrouk
Full-Stack Engineer & System Architect
Moataz founded EMDEV with a clear mission: build digital products that actually work at scale. With deep expertise in Next.js, TypeScript, cloud infrastructure, and API integrations, he leads every project from architecture to deployment.
Currently building LeadAct, a multi-channel business messaging platform, while pursuing Meta Tech Provider status for WhatsApp Cloud API. Passionate about eliminating technical debt and automating everything that can be automated.
Core Principles
Velocity
Rapid iterations backed by solid CI/CD pipelines. We ship fast without breaking things.
Resilience
Systems built to handle unexpected edge cases, massive scale, and zero-downtime deployments.
AI Automation
Leveraging frontier AI to turn manual, paper-based work into highly automated digital ecosystems.
Clean Architecture
Every project follows strict separation of concerns, type safety, and scalable design patterns.
Client Partnership
We don't just build and leave. We partner with clients through launch, iteration, and growth.
MVP-First Approach
Launch lean, validate fast, then scale. No over-engineering, no wasted budget on features nobody uses.
Technologies We Use
Frontend
Next.js, React, TypeScript, TailwindCSS
Backend & Database
Node.js, Prisma, PostgreSQL, MySQL, Redis
APIs & Integrations
WhatsApp Cloud API, Meta Business SDK, Stripe
DevOps & Cloud
Docker, Vercel, AWS, CI/CD, Kubernetes
Real-time & Queues
Socket.io, BullMQ, WebSockets
Mobile
React Native, Android SDK
How We Got Here
EMDEV Founded
Started as a freelance web development agency, delivering custom websites and enterprise web applications for businesses.
SaaS & Enterprise Expansion
Expanded into multi-tenant SaaS platforms, ERP systems, AI integrations, and cloud infrastructure solutions.
WhatsApp Business & Messaging
Integrated Meta WhatsApp Cloud API. Began building LeadAct as our flagship multi-channel messaging platform.
LeadAct Launch & Meta Tech Provider
Launching LeadAct with WhatsApp + Email + SMS. Pursuing Meta Tech Provider approval. Expanding across UAE and MENA markets.
What We Deliver
Production-Ready Code
Clean, tested, documented code with CI/CD pipelines. No prototypes pretending to be products.
Scalable Architecture
Multi-tenant, microservice-ready systems designed to handle growth from 10 to 10,000 users.
Full Ownership
You own everything: source code, hosting, domains, API keys. No vendor lock-in, no surprises.
Post-Launch Support
Bug fixes, feature updates, performance monitoring, and infrastructure management after deployment.
Let's build your next product.
Partner with EMDEV to turn complex requirements into scalable, high-performance digital experiences.